If you've ever sold a home, you would probably agree that the day the photographer arrives is one of the most anxious times of the entire selling process. Everything has to be completely ready by the appointment time. It's a lot of stress.
As a photographer, it's common to show up on the day of a photo shoot to find the sellers frantically trying to finish the last steps of their cleaning & staging process. If you've ever been in this position, you understand the stress. The struggle is real.
There are sellers who think that the photos, videos, 3D tours, Floorplans, and marketing are just a small piece of the selling puzzle. They plan to have it all done before showings, but may not take the deadline before photos as seriously. In reality, these marketing strategies are the MOST IMPORTANT piece of the puzzle! The marketing of your home will dramatically impact your buyers opinion of your house, and your sales price. The understanding of this is why real estate marketing has changed so drastically over the past few years.
It's important for home sellers to understand the role of the photographer/videographer and how valuable they are to home selling success. One of the most important things to know about your professional real estate photographer/videographer is that they are truly artists. They can make your home look absolutely amazing with their skill sets.
When your photographer shows up, they are going to walk the house and spend some time searching out the most important aspects to highlight for potential buyers. Seasoned professionals have developed a uniquely honed in ability to identify the pros and cons of the home, and know how to showcase the best parts of the property to lure buyers in. Their experience and trade tools allow them to manipulate light and space to make your home look as big and bright as possible.
Since your photographer/videographer is an artist, you will get significantly more out of their services if your house is completely ready when they arrive. Artists can get distracted if they have to rearrange and tidy rooms before a shoot. After all, that's not exactly part of their job description. You want their attention to be focused on a bright & tidy home, not on the work it takes to get the home to that point. They're often on a tight schedule, and time spent doing your job is time they can't spend doing theirs.
To get the most out of your professional real estate photographer, follow the checklist below. It will help ensure that your house is photo ready and welcoming to the artist coming to film/shoot your house. It will help the photographer/videographer emotionally connect to your home, allowing inspiration to flow freely, enabling them to make it look as alluring as possible. This translates to more money in your pocket when you sell your home!